Media Management


Make the most of your media

Today's media industry is going through unprecedented change. From content creation to distribution and beyond, every aspect of the media value chain has been affected. In order to survive in this transformative era, media organizations need to increase collaboration among their teams, optimize the value of their assets, and deliver higher-quality content that engages audiences on multiple screens.

Avid media management solutions, which are built upon the Avid MediaCentral Platform, enable hundreds of content creators and contributors to work together efficiently and seamlessly, sharing the same media assets facility-wide—or everywhere in the world—to turn around projects faster. Over 1,700 large-scale broadcast networks, production companies, post houses, sports teams, government agencies, news organizations, ad agencies, and filmmaking studios worldwide use Avid media management solutions to maximize their media value.


Media Asset ManagementManage and maximize the value of your mediaIn order to manage an exponentially increasing amount of media assets and optimize their value, broadcast organizations need to leverage cutting-edge media management solutions. Avid’s industry-leading Interplay | MAM (media asset management) solution features intuitive, timesaving workflows, which enable broadcasters to:Streamline media lifecycle management from acquisition to deliveryDerive more revenue from owned or licensed assetsReduce time to market and increase audience shareRapidly respond to competitive threats and new opportunitiesGrow top line revenues, market share, and brandProduction Asset ManagementDo in minutes what once took hoursThe media industry is undergoing a period of drastic change. Newer high-res file formats are continuing to emerge. The quantity and size of media assets are constantly increasing. Teams are looking for ways to work over longer distances. And facilities are under pressure to spend as little time as possible on administrative tasks—and more time on revenue-generating creative.To overcome these challenges and create the highest-quality content, media organizations need powerful and flexible production asset management solutions. Interplay | Production has been refined in the industry’s most demanding environments, and enables facilities to accelerate workflows, enhance collaboration, and connect contributors in more powerful and efficient ways.Source: